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Profits with principles: being socially responsible can pay

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Resource description

For the sake of the environment, you shouldn’t wash your jeans each time you wear them; you should wait until you’ve worn them two or three times. This somewhat unusual advice comes courtesy of John Anderson, President and CEO of jeans maker Levi Strauss & Co, a company promoting itself as a socially responsible corporation that supports environmental and humanitarian causes.

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en

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text/html

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http://knowledge.insead.edu/csr-levi-strauss-090916.cfm

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Copyright INSEAD. All rights reserved