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Cost innovation and the dragons

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INSEAD Affiliate Professor of Asian Business and International Management Peter Williamson says Chinese companies are tapping niche markets and customising products, but instead of looking at premium pricing they’re choosing to go mass market with ‘everyday low prices on steroids.’

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en

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text/html

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http://knowledge.insead.edu/contents/williamson2.cfm

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Copyright INSEAD. All rights reserved