Resource title

Just a pretty face(book)? Social media tries to come of age

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image for OpenScout resource :: Just a pretty face(book)? Social media tries to come of age

Resource description

Emails are old hat; SMSs passe. Tweeting, blogging, and posting on “walls” are no longer the domain of the under-30s. They have become a staple of the way most people in the world communicate today, of the way Fortune 100 companies reach out to customers old and new.

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Resource language

en

Resource content type

text/html

Resource resource URL

http://knowledge.insead.edu/contents/social-networking-wpp-google.cfm?vid=419

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Copyright INSEAD. All rights reserved