Resource title

Writing books at the push of a button

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image for OpenScout resource :: Writing books at the push of a button

Resource description

INSEAD professor Phil Parker has been granted a US patent for his software programme that writes books. It took him seven years to get the patent, and while the registered patent name is decidedly scholastic: Method and Apparatus for Automated Authoring and Marketing, the implications for the information age are not. It?s not "creative intelligence." It?s "reverse engineering" - deconstructing books into "genres" and then writing software programmes to fit those genres.

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en

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text/html

Resource resource URL

http://knowledge.insead.edu/contents/philparker.cfm

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Copyright INSEAD. All rights reserved