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India retail: Foreign firms are eyeing the potential but will they succeed?

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Many of the world’s top retailers such as Wal-Mart, Carrefour and Tesco are currently eyeing the Indian retail sector. With a population of about a billion people and a burgeoning middle class, India holds out plenty of promise. But INSEAD Professor of Marketing Paddy Padmanabhan says India is a unique market and foreign players will face a number of challenges.

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en

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text/html

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http://knowledge.insead.edu/contents/paddy.cfm

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Copyright INSEAD. All rights reserved