Resource title

Viral marketing: tell a woman?

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Resource description

Traditional marketing wisdom has it that if you want to use “word of mouth” you’d better be sure the people doing the talking are knowledgeable about the product. But a new large-scale field experiment on viral marketing by INSEAD Assistant Professor of Marketing, Andrew Stephen, puts paid to that age-old concept.

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en

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text/html

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http://knowledge.insead.edu/contents/networking-viral-marketing-090922.cfm?vid=308

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Copyright INSEAD. All rights reserved