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Why social media are ‘absolutely crucial’ to businesses

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In today’s age of Facebook, Twitter, LinkedIn and MySpace, social media constitute “an absolutely crucial part” of doing business, as many consumers around the world use social networks, says Thomas Crampton, Asia Pacific Director of 360 Digital Influence, an internet marketing communications arm of Ogilvy Public Relations.

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en

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text/html

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http://knowledge.insead.edu/contents/networking-social-media-crampton-100513.cfm?vid=415

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