Resource title

Social media analysis: a new way of listening

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image for OpenScout resource :: Social media analysis: a new way of listening

Resource description

Social networking is a fast-growing online trend that is changing the media landscape, particularly in the way in which consumers and companies interact with each other. These sites enable community participation and include blogs, discussion forums, social network sites such as Facebook and Twitter, as well as consumer review sites. No editor is required, which means the content is not controlled and publishing costs are always near zero.

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Resource language

en

Resource content type

text/html

Resource resource URL

http://knowledge.insead.edu/contents/networking-social-media-090902.cfm

Resource license

Copyright INSEAD. All rights reserved