Resource title

Visual equity: being front and centre increases sales

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image for OpenScout resource :: Visual equity: being front and centre increases sales

Resource description

“Unless you’re Coca-Cola,” says INSEAD Associate Marketing Professor Pierre Chandon, “it’s important to be visible on the shelves.”

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Resource language

en

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text/html

Resource resource URL

http://knowledge.insead.edu/contents/marketing-supermarket-shelving-091221.cfm?vid=360

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Copyright INSEAD. All rights reserved