Resource title

A winning combination: sales and marketing

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image for OpenScout resource :: A winning combination: sales and marketing

Resource description

The great divide between sales and marketing has been exacerbated by the recession, and the marketing camp seems to be losing the good fight.

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Resource language

en

Resource content type

text/html

Resource resource URL

http://knowledge.insead.edu/contents/marketing-neil-rackham-091013.cfm?vid=321

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Copyright INSEAD. All rights reserved