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Too late or just in time? President Chain Store seeks to emulate its success in Taiwan with 7-Elevens in Shanghai

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image for OpenScout resource :: Too late or just in time? President Chain Store seeks to emulate its success in Taiwan with 7-Elevens in Shanghai

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In The Art of War, 6th century BC Chinese military strategist Sun Tzu examines how you can achieve your goal before the enemy does, despite starting late. The tactic of deviation – taking a long and circuitous route, and luring away the enemy – is sometimes what it takes to win the battle.

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en

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text/html

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http://knowledge.insead.edu/contents/marketing-7-Eleven-Shanghai-090911.cfm

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