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Marketing: How behaviour prediction can help reinforce or break habits

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Human beings are creatures of habit. Many of our actions are repetitive and require little conscious thought or effort. However, by predicting our behavior we can actually reinforce good habits and break bad ones, says INSEAD Assistant Professor of Marketing Pierre Chandon.

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en

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text/html

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http://knowledge.insead.edu/contents/chandon.cfm

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Copyright INSEAD. All rights reserved