Resource title

MBC: Building a media powerhouse in an emerging market

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image for OpenScout resource :: MBC: Building a media powerhouse in an emerging market

Resource description

Can Western broadcasters learn anything from the one of the Middle East’s most successful satellite channels? According to a recently-released case study by Annet Aris, Adjunct Professor of Strategy at INSEAD, the answer is yes.

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Resource language

en

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text/html

Resource resource URL

http://knowledge.insead.edu/contents/Strategy-Middle-East-Broadcasting-100917.cfm?vid=462

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Copyright INSEAD. All rights reserved