Resource title

Pricing guidelines for firms during a crisis

Resource image

image for OpenScout resource :: Pricing guidelines for firms during a crisis

Resource description

In their paper, When to Push the Panic Button?, INSEAD professors ‘Paddy’ V. Padmanabhan and Pushan Dutt show that consumers engage in consumption smoothing both across and within product categories, and that expenditure share of durable goods falls during a crisis. Also, within durables they find that expenditure on automobiles decreases, whereas expenditure on bicycles increases.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://knowledge.insead.edu/contents/PricingGuidelines.cfm

Resource license

Copyright INSEAD. All rights reserved