Resource title

A practical guide to managing innovation

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Resource description

What does innovation mean? It used to relate mainly to products and that's still important. But over the last decade or so, businesses have been putting more and more emphasis on innovating new services and business models as well. In light of this, it's time companies take another look at how they manage innovation.

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en

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text/html

Resource resource URL

http://knowledge.insead.edu/contents/InnovationManual090323.cfm?vid=199

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Copyright INSEAD. All rights reserved