Resource title

How Obama used social networking tools to win

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Resource description

In his bid to help Barack Obama become the 44th President of the United States, Scott Goodstein spearheaded the use of new social networking and mobile media platforms, harnessing technological innovations to expand the audience base for the Obama campaign.

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en

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text/html

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http://knowledge.insead.edu/contents/HowObamausedsocialnetworkingtowin090709.cfm

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Copyright INSEAD. All rights reserved