Resource title

Create the right buzz about your products

Resource image

image for OpenScout resource :: Create the right buzz about your products

Resource description

INSEAD Professor of Marketing Amitava Chattopadhyay says companies may have more control over the buzz about their new products than they previously thought possible - they just have to take a more systematic approach.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://knowledge.insead.edu/contents/Amitava.cfm

Resource license

Copyright INSEAD. All rights reserved