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Foreign firms eye China’s rural markets

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Foreign multinationals are setting their sights on China’s countryside, enticed by strong economic growth and favourable government regulations, says Andrew Cainey, Managing Director for Greater China at management consultancy Booz & Company.

Foreign companies that started their businesses in China’s tier one and tier two cities “see the need and the opportunity to move down and meet the rest of the demand in China, which is growing so rapidly”, says Cainey, who has been based in Shanghai since 2005.

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