Resource title

A mantra of business success

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image for OpenScout resource :: A mantra of business success

Resource description

For Sir Martin Sorrell, Group CEO of marketing communications services giant WPP, the key to future business success lies in a short and simple mantra: new markets, new media, and consumer insight.




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Resource language

en

Resource content type

text/html

Resource resource URL

http://knowledge.insead.edu/business-success-sorrell-wpp-090729.cfm?vid=284

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Copyright INSEAD. All rights reserved