Resource title

Branding Africa

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image for OpenScout resource :: Branding Africa

Resource description

Think of Africa and you’re likely to conjure up images of warfare, drought and corruption. But Ruurd Brouwer, Africa Director of entrepreneurial development bank FMO in the Netherlands says that, in order to attract investment to the continent, we need to get rid of the sorts of images as depicted by aid agencies and instead replace them with pictures of successful African bankers driving Mercedes cars.

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Resource language

en

Resource content type

text/html

Resource resource URL

http://knowledge.insead.edu/brandingafrica090119.cfm

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Copyright INSEAD. All rights reserved