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Why women mean business

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Business leaders ignore gender issues at their peril. That's the view of CEO of gender consultancy 20-First and INSEAD alumna Avivah Wittenberg-Cox. In a new book, 'Why Women Mean Business', Wittenberg-Cox and her co-author Alison Maitland say organisations that become savvy about 'womenomics' will win in the war for the best talent and leadership and the war for customers.

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