Resource title

Why women mean business

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Resource description

Business leaders ignore gender issues at their peril. That's the view of CEO of gender consultancy 20-First and INSEAD alumna Avivah Wittenberg-Cox. In a new book, 'Why Women Mean Business', Wittenberg-Cox and her co-author Alison Maitland say organisations that become savvy about 'womenomics' will win in the war for the best talent and leadership and the war for customers.

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Resource language

en

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text/html

Resource resource URL

http://knowledge.insead.edu/Womenomics090323.cfm?vid=202

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Copyright INSEAD. All rights reserved