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Supersizing and downsizing: the impact of changing packaging and portion sizes on food consumption

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image for OpenScout resource :: Supersizing and downsizing: the impact of changing packaging and portion sizes on food consumption

Resource description

When it comes to packaging, size matters. In a research paper, INSEAD Associate Professor of Marketing Pierre Chandon and co-author Nailya Ordabayeva, an INSEAD PhD student, found that changes in the shape of packaging or portions can have a big impact on our consumption patterns.

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en

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text/html

Resource resource URL

http://knowledge.insead.edu/SupersizingDownsizing080901.cfm

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Copyright INSEAD. All rights reserved