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When social innovation makes good business sense

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With the international community galvanised to look for ways to solve the current financial crisis, it appears that other problems have been relegated to the backburner. That could have dire consequences in the long term, especially if the problem is that of climate change, says Rob Routs, Executive Director Downstream, Royal Dutch Shell.

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en

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text/html

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http://knowledge.insead.edu/SocialInnovationBusinessSense081110.cfm?vid=130

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