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Tapping the uptapped: a winning strategy for emerging markets

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image for OpenScout resource :: Tapping the uptapped: a winning strategy for emerging markets

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Innovation is often a key driver to a company’s success. Take Siemens, for example, which has a reputation for being innovative – and successful.

But the correlation doesn’t stop there, according to Ursula Boehm, Vice President, Operations (International Business) at Siemens.

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en

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text/html

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http://knowledge.insead.edu/SiemensstrategicdirectionforChina090505.cfm?vid=237

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