Resource title

Planting the seeds of success in the desert: Lipton's tea factory in Dubai

Resource image

image for OpenScout resource :: Planting the seeds of success in the desert: Lipton's tea factory in Dubai

Resource description

For many people, tea manufacturing conjures up images of tea pickers in Asia or Africa, with tea leaves being plucked at plantations and brought to a nearby factory for processing. Unilever's decision to build a tea factory in the desert of Dubai in the United Arab Emirates is therefore not what one would expect to see, especially as it involves a major multinational company.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://knowledge.insead.edu/Plantingseedsofsuccess090119.cfm

Resource license

Copyright INSEAD. All rights reserved