Resource title

Opportunities and risks in magazine publishing

Resource image

image for OpenScout resource :: Opportunities and risks in magazine publishing

Resource description

Setting up a new magazine is perhaps riskier now than ever before as more and more people turn to the internet for news and entertainment. Of the thousands of magazines launched each year, most fail and only some 25 per cent survive the first year, says Chris Fodor, who has three decades of experience in magazine publishing.

Still, this has not stopped either Fodor or Jasper Becker, a former Beijing bureau chief with Hong Kong newspaper, the South China Morning Post, from defying the odds and setting up their own magazines.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://knowledge.insead.edu/OpportunitiesRisksPublishing080909.cfm

Resource license

Copyright INSEAD. All rights reserved