Resource title

Setting a new youth trend

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image for OpenScout resource :: Setting a new youth trend

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After more than 20 years as a marketing communications consultant, Bernd Gebert, who was 50 at the time, gave up a lucrative business in 2006 to start Das macht Schule in Hamburg.



Burdened by the passivity and pessimism of the generation who would be future leaders, Gebert’s vision for Das macht Schule is to motivate young people to take charge of their lives, be proactive and become responsible, caring citizens.

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en

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text/html

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http://knowledge.insead.edu/NewYouthTrend080704.cfm

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Copyright INSEAD. All rights reserved