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Meeting business challenges with social projects

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Resource description

It was certainly not our intention to create a group of tree-huggers or well-meaning do-gooders. The business world increasingly needs to consider the impact carefully of economic activity on society and the environment. This not only involves a certain degree of risk, but also presents an enormous opportunity for innovation in new products and services.

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en

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text/html

Resource resource URL

http://knowledge.insead.edu/Luk-Van-Wassenhove-social-innovation-100913.cfm

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Copyright INSEAD. All rights reserved