Resource title

KFC China's recipe for success

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If there were just a few things that China has wholly embraced from the West, it would be their love for Kentucky Fried Chicken, or KFC as it is more commonly known. In 1987, the fast-food operator opened its first outlet near Tianamen Square in Beijing. Then came 2,000 other outlets, which sprung up across China within the next 20 years – a phenomenal achievement by any standard.

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en

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text/html

Resource resource URL

http://knowledge.insead.edu/KFCinChina090323.cfm?vid=195

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Copyright INSEAD. All rights reserved