Resource title

Social entrepreneurship: Innovative care for the elderly

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Resource description

Some ten years ago, when Jean-Daniel Muller and his friend, Jean-Michel Ricard, were studying to become sports teachers – both aged 23 – they felt that not enough was being done to help the elderly. So, they decided to develop a series of exercises for the elderly as part of their 3-month practicum, which would eventually form the basis of an innovative scheme.

Their theory was that physical activity would improve the quality of life of those aged 75 and above, and help them lead independent lives. So they developed gentle exercises that could be performed while being seated.

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Resource language

en

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text/html

Resource resource URL

http://knowledge.insead.edu/InnovativeCareElderly080405.cfm

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Copyright INSEAD. All rights reserved