Resource title

Growing a business with word-of-mouth marketing: the case of iXiGO.com

Resource image

image for OpenScout resource :: Growing a business with word-of-mouth marketing: the case of iXiGO.com

Resource description

Most start-up companies allocate a hefty budget for advertising and marketing at the beginning, especially when they have lofty goals of capturing market share. But an Indian online travel start-up has proven the unthinkable: you can do it all by word-of-mouth and not spend a penny on advertising.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://knowledge.insead.edu/INSEAD-knowledge-word-of-mouth-marketing-110525.cfm

Resource license

Copyright INSEAD. All rights reserved