Resource title

Winning in high-turnover markets

Resource image

Resource description

When managers evaluate potential new businesses, the first question they often ask is: How fast is the market growing? By focusing only on growth, however, they often overlook another critical measure of market potential — high turnover of the customer base.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://knowledge.insead.edu/INSEAD-knowledge-winning-in-high-turnover-markets-110627.cfm

Resource license

Copyright INSEAD. All rights reserved