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Can playing hardball and playing nice get women what they want?

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Resource description

Men ask. Women traditionally don’t – simply because being “pushy” could result in negative social consequences, which, for women, tend to be about as important as the material benefits at stake. Linda Babcock, an economics professor at Carnegie Mellon University explains her latest research, and Peter Hiddema, an INSEAD visiting professor, shows how you can become a better negotiator.

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en

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text/html

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http://knowledge.insead.edu/INSEAD-knowledge-gender-negotiations-110324.cfm

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Copyright INSEAD. All rights reserved