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A rekindled romance for luxury in China

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Luxury is all about dreams. It represents the best. So says Li Fei, marketing professor of Tsinghua University, China, in a recent interview for the Chinese media. He shares his thoughts with INSEAD Knowledge on the recent boom in this lucrative sector and in a country which shunned luxury and ostentation for almost all of the last century.

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en

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text/html

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http://knowledge.insead.edu/INSEAD-knowledge-china-luxury-the-view-from-beijing-110322.cfm

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Copyright INSEAD. All rights reserved