Resource title

Andrea Illy: The man behind a good cup of coffee

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image for OpenScout resource :: Andrea Illy: The man behind a good cup of coffee

Resource description

It’s twice the price of store brand coffee, but aficionados happily pay it. What makes a niche brand of coffee so sustainable? INSEAD Knowledge meets CEO of illycaffè, Andrea Illy, to find out more about this business model with a difference.

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en

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text/html

Resource resource URL

http://knowledge.insead.edu/INSEAD-knowledge-big-interview-with-andrea-illy-110323.cfm

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Copyright INSEAD. All rights reserved