Resource title

A tale of two Telefonicas - Spain rings Latin America for help

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Resource description

At one end of the line is Telefonica of Spain - cutting costs, sacking thousands and fighting to hold on to mobile customers in a stagnant home economy. At the other end is its regional business in Latin America where strong profits, new markets and a growing middle class are all helping to prop up the telecoms giant. But for how long?

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Resource language

en

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text/html

Resource resource URL

http://knowledge.insead.edu/INSEAD-knowledge-a-tale-of-two-telefonicas-110627.cfm

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Copyright INSEAD. All rights reserved