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Sustainability: a business opportunity

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By the year 2040, only 15 per cent of the world's population will be living in what are now called developed countries. It's therefore essential for today's business planners to start focusing on the rest of the planet. Fortunately a strategy centred on emerging markets can be both financially profitable and socially responsible, says Barbara Kux of the Dutch multinational Royal Philips Electronics.

"Developing countries are a fantastic source of opportunities for companies," says Kux, who is a member of the electronics giant's group management committee.

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