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CEO view: Ben Verwaayen of BT

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Sustainability is becoming an increasingly hot topic in business circles, but when it comes to grasping the sense of urgency surrounding the issue, many of the current generation of business leaders aren’t very good at ‘getting it’. That’s according to the outgoing CEO of BT plc, Ben Verwaayen.

Business has to play a focal role in sustainability, he says, adding it’s in the interest of businesses to take the issue seriously.

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en

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text/html

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http://knowledge.insead.edu/ILSCEOVerwaayenBT080502.cfm?vid=44

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