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Innovating the green supply chain: where cold becomes the new ‘hot’

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image for OpenScout resource :: Innovating the green supply chain: where cold becomes the new ‘hot’

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Proctor & Gamble’s Ariel detergent “Turn to 30” campaign, launched in 2006, was aimed at bringing about long-term change in behaviour by getting people to wash their clothes at 30°C for the good of the environment, saving up to 40 per cent of energy used. Recently P&G came out with a detergent that washes at only 15°C, which is essentially cold water.

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en

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text/html

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http://knowledge.insead.edu/EBSsustainability090421.cfm

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Copyright INSEAD. All rights reserved