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Doing it the Chinese way: Disney's strategy for a lucrative ride in China

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Last year Beijing gave the green light for Disney to build a theme park in Shanghai which is estimated to cost $3.5 billion. The resort, which is expected to open in five or six years, will include a local version of a Magic Kingdom-style theme park, hotels and shopping areas. It will be slightly larger than Disneyland in California, taking up 1,000 acres in Shanghai’s Pudong district.

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en

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text/html

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http://knowledge.insead.edu/Disney-China-100615.cfm

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