Managing corporate giving
Nothing galvanises people more than a global disaster. When the Asian tsunami struck in December 2004, there was an outpouring of grief, and subsequently aid and relief was shipped to the affected countries.
A recent case study conducted by INSEAD professors Margaret Hanson and Luk Van Wassenhove with research associate Orla Stapleton chronicles the changing political and social environment of global giving in the US post-9/11.
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