Resource title

Leveraging the India connection: Cobra Beer’s Lord Bilimoria

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image for OpenScout resource :: Leveraging the India connection: Cobra Beer’s Lord Bilimoria

Resource description

The UK beer market is one of the most competitive in the world but that did not deter Karan Bilimoria, an expat Indian with no prior experience, from taking it on.

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Resource language

en

Resource content type

text/html

Resource resource URL

http://knowledge.insead.edu/CobraBilimoria081017.cfm

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Copyright INSEAD. All rights reserved