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The show must go on: Cirque du Soleil’s recession-proof formula

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As we brace ourselves for what threatens to be the worst economic slump since the Great Depression, one company seems to be relatively unscathed by the global financial meltdown. According to Daniel Lamarre, president and chief executive officer of performance troupe Cirque du Soleil, whose shows still play to sell-out audiences, he is confident that his company will ride out the recession.

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en

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text/html

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http://knowledge.insead.edu/CirqueRecessionProof081013.cfm?vid=107

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Copyright INSEAD. All rights reserved