Resource title

The dash for cash: competing in China’s booming sportswear market

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image for OpenScout resource :: The dash for cash: competing in China’s booming sportswear market

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The Olympic flame may have been extinguished at the 2008 Beijing Olympics, but the competition for the spending power of Chinese consumers `remains red-hot for sportswear firms adidas and Puma.

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en

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text/html

Resource resource URL

http://knowledge.insead.edu/ChinaSportswear081092.cfm?vid=96

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Copyright INSEAD. All rights reserved