Resource title

Social innovation: Creating products for those at the bottom of the pyramid

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image for OpenScout resource :: Social innovation: Creating products for those at the bottom of the pyramid

Resource description

A growing number of global companies are being drawn to the seductive idea that money can be made by developing and marketing products for those at the bottom of the pyramid, some four billion people around the world who eke out a living on about two US dollars a day.

Not only are companies attracted by the prospect of discovering markets with untapped growth potential, but they’re also aiming to have an impact, in a global society characterized by deep divisions between the haves and the have-nots. But those developing new products for those living in poverty are finding that cost alone isn’t the most important factor.

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en

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text/html

Resource resource URL

http://knowledge.insead.edu/Bottompyramid.cfm

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Copyright INSEAD. All rights reserved