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New media: The online evolution of newspapers

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In September, the New York Times did an about-face of sorts. It ended its paid-for online subscription model, under which it had been charging for access to premium content by columnists and commentators.

Len Apcar, deputy managing editor of the International Herald Tribune and a former editor-in-chief of NYTimes.com, says enabling free and unfettered access to the online paper has "proven to be a very successful advertising model by itself."

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en

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text/html

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http://knowledge.insead.edu/Apcar.cfm?vid=14

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