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In search of blue oceans: AOL (Europe)

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Internet business America Online (AOL) has had a chequered history since its marriage to the US media giant Time Warner in 2002. Yet, despite the challenges it faces, AOL Europe’s current CEO Dana Dunne is bullish about the relevance and importance of Blue Ocean thinking to the company.

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text/html

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http://knowledge.insead.edu/AOLEurope.cfm