Resource title

The looks of a winner: beauty, gender, and electoral success

Resource image

image for OpenScout resource :: The looks of a winner: beauty, gender, and electoral success

Resource description

We study the role of beauty in politics using candidate photos that figured prominently in electoral campaigns. Our investigation is based on visual assessments of 1,929 Finnish political candidates from 10,011 respondents (of which 3,708 were Finnish). An increase in beauty by one standard deviation is associated with an increase of 17 20 percent in the number of votes for the average non-incumbent candidate. The relationship is virtually always statistically significant for female candidates, and in most specifications also for male candidates.

Resource author

Niclas Berggren, Henrik Jordahl, Panu Poutvaara

Resource publisher

Resource publish date

Resource language

eng

Resource content type

text/html

Resource resource URL

http://hdl.handle.net/10419/26047

Resource license

Adapt according to the presented license agreement and reference the original author.