Resource title

Newspapers and advertising: the effects of ad-valorem taxation under duopoly

Resource image

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Resource description

Newspapers are two-sided platforms that sell their product both to readers and advertisers. Media firms in general, and newspapers in particular, are considered important providers of information, culture and language in most countries. Newspapers are therefore given preferential tax treatment. We show that lower ad valorem taxes lead newspapers to become more differentiated. Thereby the competitive pressure falls, possibly resulting in higher newspaper prices and reduced quality investments.

Resource author

Hans Jarle Kind, Guttorm Schjelderup, Frank Stähler

Resource publisher

Resource publish date

Resource language

eng

Resource content type

text/html

Resource resource URL

http://hdl.handle.net/10419/25936

Resource license

Adapt according to the presented license agreement and reference the original author.