Resource title

Regional dimensions of liability of foreignness: between a rock and a hard place?

Resource image

image for OpenScout resource :: Regional dimensions of liability of foreignness: between a rock and a hard place?

Resource description

In this paper we develop optimized localization strategies for multinational firms to over-come their liability of foreignness by adding a regional dimension. We explore concep-tually whether economic stress in a region has a mitigating or reinforcing effect. We test his analytical framework empirically on the highly internationalized German car market and find that economically depressed regions are promising stepping stones into foreign markets.

Resource author

Wolfgang Sofka, Jörg Zimmermann

Resource publisher

Resource publish date

Resource language

eng

Resource content type

text/html

Resource resource URL

http://hdl.handle.net/10419/25643

Resource license

Adapt according to the presented license agreement and reference the original author.